When done correctly, a direct response radio advertising campaign can yield profitable new customers and incredible ROI. Radio is a cost effective advertising medium because there just simply isn't as much production cost as television, out of doors and print advertising. It is also time efficient. It doesn't take long to get a radio campaign off the ground. Another advantage of radio advertising is the ability to track results quickly and accurately. For example, when you use radio ads that track calls, it is very clear within a few weeks if the message is working. If it's not working, we can easily and efficiently change the message, to get the desired result.